ABOUT US
WHAT WE DO
Change starts with curiosity. Our problems are increasingly complex and critical, and our current ways of finding solutions are often unable to rise to the challenge.
Curiosity Incubator teaches us proven systems and frameworks to transcend our behavioural environments and unlock new thinking.
It accelerates progress in culturally literate ways that grapple with the concrete challenges we face in our organisations, work and lives.
And it brings to bear insights on how we as humans think, behave, collaborate, and work, to help craft more effective solutions - for us as individuals, in our cities, neighbourhoods and workplaces, all the way up to population-level solutions at scale.
Knowing and applying what works for each level and in each context is what sets us apart from the norm - and what helps you craft soltutions that really work.
HOW WE DO IT
Curiosity Incubator is a continuous learning approach that provides tools, frameworks, and a specific lens to help transcend our behavioural environments.
It accelerates progress in breaking through the current barriers that hamper your work.
We use detailed examples of what’s worked around the world and in local communities to help you craft and hone the work you do to create change for good, at scale.
We explore how the effects of behavioural environments and ways of working, communicating, and designing can impact how people make decisions, interact, collaborate and participate.
WHAT IS BEHAVIOURAL SCIENCE
Behavioural science is the science of solutions.
Often, frameworks for understanding why people make the decisions they make, and behave in the ways they do, are founded on ideas of how people “should” behave. Behavioural science is the study of how people actually behave, and proposes interventions which work in changing that behaviour - for us as individuals, in Places, and for population-level solutions at large.
Behavioural science is a practical approach for how to create solutions that will not just survive contact with human decision making, but fully leverage its power.
.png)
BRIDGET GILDEA
Bridget is the founder of Curiosity Incubator | Accelerator for Good. For more than 20 years, Bridget has worked to create novel, innovative solutions to the world’s most pressing problems, fuelled by behavioural and human sciences and behaviourally-informed systems insights and frameworks, together with road-tested approaches to solutions creation from people, to Place to population, to international levels, and back again.
WHO WE ARE
Bridget is a Visiting Scholar at the Intellectual Forum, Jesus College, Cambridge, where the Curiosity Incubator was itself incubated, and is a Member of the Board of Advisors for the Cambridge University Behavioural Insights Team.
As a Consultant for Public Good and through the Accelerator for Good, she works with organisations like the European Climate Foundation, Open Society Foundations, MacArthur Foundation, the Council of Europe, New York City, AstraZeneca's Sustainability team, Cambridge City Council, the London College of Hygiene and Tropical Medicine, and many others, on applying knowledge of how we as humans work to frameworks for solutions success.
She writes about the application of behavioural science to learning, innovation and "challenging" policy areas like corruption control, democratisation, sustainability and equity; teaches behavioural and human sciences and behaviourally-informed systems innovation at Cambridge Institute of Sustainability Leadership, Cambridge Zero, Leverhulme Centre for the Future of Intelligence, Cambridge Judge Business School and the Royal Society of Arts, and has so far created over 120 applied programmes and projects For Good in over 40 countries.
There is more on the Curiosity Incubator formation and process is in this episode of the Curiosity that Matters podcast series. From 2022-2025, she also led the Applied Learning portfolio at UCL Institute of Innovation and Public Purpose, crafting learning, innovation and capacity and capability building programmes with the UN Food & Agriculture Organisation, National School of Government of South Africa, ProInnovate Peru, and the governments of Brazil and Barbados.
Previously as the Director of Programme Development at the Harvard Kennedy School of Government, she founded policy-focused programmes, including the world’s first practitioner behavioural science programme, with Professor Brigitte Madrian. This also included partnerships with the MacArthur Foundation on behavioural science and corruption control in Nigeria; with the Robert Bosch Stiftung in Berlin for the German Bundestag; the Inter-American Development Bank on digital transformation in government; the US Census Bureau in Washington DC, and a 5-year partnership with the National School of Government and Gnova Innovation Lab in Brazil. Before that, she led the Policy & Universities portfolio in the Foreign & Commonwealth Office's US Network out of Boston.